Data-Driven Message
Social platforms rely on user data to determine what content is seen. A mass content exodus sends a clear message via a platform's own metrics.
WHY AN ONLINE
PROTEST?
Scalability Anyone can participate. Low barrier to entry protest that can be done with minimal effort.
Direct Impact Hiding ads/posts and marking content irrelevant affects what advertisers see as successful. Drops in engagement lead to lower ad revenue and content reach.
Cumulative Effect One person hiding content has impact, but the real power comes when thousands participate. This drives a drop in engagement that can't be ignored.
Peaceful & Sustainable A non-confrontation protest, it's a peaceful way to express dissent that can be maintained over time.
24/7
ANY SOCIAL PLATFORM
#2ClickProtest
#2ClickProtestForPalestine
#ClickClickIrrelevant
#ProtestOnlineForPalestine
Take a stand for Palestine
Send a strong message in 2 clicks
Protest via your phone or desktop
MAKE THEM IRRELEVANT
let Companies and politicians know their stance and actions are unacceptable
SHARE the 2 CLICK PROTEST on YOUR SOCIALS
want to do more than hide posts and ads?
post to your own social media + comment on Company & Politician pages
tag elected officials & companies you want to call out & hold accountable
